Dearborn, Mich. - The Auto Club Group (ACG) plans to launch a Web-based service that provides special limited-time discounts and offers to AAA members. The program, DynamicDeals, gives consumer product and services companies an opportunity to provide discounts and savings to AAA's 4.1 million members throughout the Midwest.DynamicDeals, which is set to launch on June 1, 2007, will operate in conjunction with the Auto Club's current member savings program, Show Your Card & Save, but will be more oriented toward time-sensitive, targeted savings opportunities.

DynamicDeals uses a data collection system that enables it to make relevant product and/or service recommendations to members, based on previous search activity, demographic profile or expressed interest through permission marketing programs.

All data collected is subject to strict privacy controls that protect AAA members from unwanted solicitations.

"DynamicDeals offers the best combination of brand exposure and targeted sales activities," said Thomas Wehrmeister, director of Membership Product Management for ACG. "Advertisers are able to target distinct offers to different groups of AAA members simultaneously, based on demographics, location, inventory or other business objectives."

According to Wehrmeister, the special offers are managed by each participating business and can be changed as frequently as desired using a Web-based site management tool. In addition, participating businesses will have access to reports, enabling them to track the effectiveness of offers on a continuous basis.

Source: PR Newswire


Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access