"Consumer expectations have heightened since the onset of the recession," said Gina Pingitore, chief research officer at J.D. Power and Associates. "While value is important, consumers want more than simply the lowest price or a product that is just good enough. They expect a superior product that is delivered in a compelling presentation, through fast and easy-to-understand processes that are supported by responsive and concerned people. In addition, the price must be perceived as fair and competitive."
According to the report, J.D. Power evaluated more than 800 brands. Those on the list were identified based on customer feedback, opinions and perceptions, gathered primarily from J.D. Power's syndicated research in 2011.
In a seperate statement, Erie noted that it also was recognized on the list of