On the heels of 2011 consumer research that cited mobile as a new, impactful hub of consumers for insurers, a new study from Key Lime Interactive (KLI) revealed State Farm to have the best website among mobile insurers. USAA was cited as having the best mobile application.
The mobile websites and apps of State Farm, Allstate, GEICO, Progressive, Nationwide, Travelers, USAA and Liberty Mutual were evaluated based on capabilities, comparable features rankings and overall user scores and rankings.
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