Global professional services company Towers Watson has released an updated version of its Emblem pricing software. Emblem 4.2 includes a technique that materially enhances predictive models. Towers Watson says the "saddle builder" detects interactions between factors that, otherwise, would be hard to find.

Emblem has been developed during more than 10 years, says Towers Watson, helping companies to improve profitability through pricing based on a thorough understanding of risk and customer behavior. More than 1,200 users now exist among P&C insurers, while several life insurers also have begun applying Emblem models to enhance mortality analysis.

“We are very excited by how, in pilots we have undertaken in the United States and Europe, the new version of Emblem has revealed previously unnoticed patterns in insurance claims and customer behavior experience,” says Duncan Anderson, Towers Watson’s global P&C pricing and product management leader. “This has allowed the development of improved models that provide a real commercial edge when operating in competitive markets.”


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