Transamerica has launched Voice Pass, a capability that allows customers to eschew passwords in favor of voice recognition when they call the insurer's help lines.

Once a customer is enrolled in the service, he or she can use the passphrase “At Transamerica, my voice is my password,” to access their accounts. The technology was developed in partnership with Nuance Communications, which also works with USAA.

“At Transamerica, we’re determined to make it as safe, simple and convenient as possible for our customers to interact with us,” said Gerard Rescigno, Transamerica chief technology officer. “Implementing Voice Pass is an extension of that commitment – allowing our customers to communicate with us more easily, and with added security. We’re excited to deliver this innovative and trusted technology to enrich the overall customer experience.”

Benefits include better security -- since it's difficult to fake voices in a way that would fool the computer -- and speed from not having to enter a password or PIN, the companies claim.

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