Multiline P&C insurer Travelers has appointed Bruce Gifford to the newly created role of enterprise chief data and analytics officer.

Gifford last was SVP and chief actuary for the company's bond and specialty segments and has been with the company since 2009. He will report to Michael Klein, EVP and president of personal insurance, who also serves as head of enterprise business intelligence and analytics. He also reports to Madelyn Lankton, EVP and CIO for enterprise operations and e-business,

“Data and analytics have long been core components of our business and key competitive advantages for us,” said Klein. “From the development and delivery of our products and services to the ways we interact with our customers and distribution partners, data influences the decisions we make and drives innovation throughout the organization. Bruce’s deep knowledge of our company and our industry, together with his background as an actuary, makes him uniquely qualified to take our leading data and analytics capabilities to the next level.”

Bruce Gifford, Travelers
Bruce Gifford, Travelers

“Bruce is a proven leader and has played a significant part in growing our existing analytics practice,” adds Lankton. “Our technology, operations and business strategies rely on actionable insights from data, and Bruce will be essential in seamlessly integrating those insights across the organization.”

In the new position, Gifford is expected to "bring a heightened focus to the company’s innovation priorities, which include: extending the company’s lead in risk expertise; enhancing the experience for its customers, agents and brokers; and improving productivity and efficiency," according to Travelers.

Among the company's other digital efforts are a mobile-enabled usage-based insurance program created in conjunction with insurtech TrueMotion, and a robust drone program run out of its Claims University. Travelers also is a founding partner of the Hartford-based Startupbootcamp Insurance Accelerator, which is running its first cohort this year.

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Nathan  Golia

Nathan Golia

Nathan Golia is editor-in-chief of Digital Insurance.