The 2012 Temkin Trust Ratings found that 19 percent of large U.S. companies earned a "very strong" customer trust rating. Consumers are most likely to trust insurance and financial services company USAA, credit unions, grocers H.E.B. and Publix, and Hy-Vee, Chick-fil-A, Sam's Club and BMW. The research was based on a survey of 10,000 U.S. consumers and was conducted in January.
Consumers are least likely to trust Charter Communications, Citigroup, Bank of America, HSBC, Time Warner Cable, Comcast and Qwest.
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