Universal Insurance Holdings, Inc. has announced announced the beta launch of Universal Direct, an online shopping portal for Universal Property & Casualty Insurance Company products.

UPCIC’s direct-to-consumer offering for homeowner’s insurance products will allow customers to purchase, pay and bind policies online without the need of intermediaries. The site will launch this month in Pennsylvania with more states to be added in the coming months. Until then, potential buyers can take a video tour of Universal Direct, according to the company.

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