Based on ratings of 246 corporations, USAA's insurance business has earned the most trust from its customers, according to the third annual Temkin Trust Ratings. It was the third consecutive time the insurer was ranked No. 1. Two of USAA’s other businesses were among the top 10; its banking business ranked No. 2, and credit card business ranked No. 6.
“Trust is a precious asset that companies can only earn when they consistently focus on the needs of their customers,” said Bruce Temkin, managing partner of Temkin Group.
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