USAA’s auto insurance customers are the most satisfied in North America, according to a new study of more than 20,000 consumers conducted by Market Force Information. Amica, Erie Insurance Group, The Hartford, State Farm and AAA followed USAA at the top of the rankings.
The customer satisfaction rankings were determined using a “Delight Index,” an analysis designed to reveal the intersection of overall satisfaction and the likelihood of recommending the auto insurance provider to friends and family. Among respondents, 79 percent said they would recommend USAA to a friend or colleague; 65 percent said they would do the same for Amica Mutual Insurance, 54 percent for Erie, 50 percent for State Farm and 49 percent for AAA.
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