A survey of auto and homeowner policyholders reveals that younger drivers have a tendency to act independently when it comes to managing their insurance options. Conducted by Deloitte, the 2011 study, “The Voice of the Personal Lines Consumer: Buyers in the Driver’s Seat,” represents responses from 1,080 auto policyholders and an equal number of those with homeowners’ coverage. The survey results were used to determine what makes personal lines insurance buyers tick in the current business environment.
The study results revealed that 18- to 34-year olds are more likely to change carriers and channels, do business without an intermediary and access high-tech options for sales and service than consumers who are 51 and older, says Deloitte. This consumer intelligence will be fodder for carriers seeking to grow either line of business.
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