Most exhibitors and other attendees at the 2010 ACORD LOMA Systems Forum agreed that last year’s event was a low point in the history of the conference, but the big question on my mind this year—with ACORD and LOMA working hard to make changes—was whether or not things had improved.

The answer to that question actually depended on which of several slots you fell into. To summarize the feedback I received: Those who were new to the conference felt the exhibit hall experience was good, or at least adequate. Comments from exhibitors who had been to previous versions of this show ran the spectrum—from believing that things were worse than last year to citing improvements and optimism. Those who were dealing in the life and health arena, however, were universally displeased with the volume of show floor traffic and the scarcity of customers for their wares. Each time I walked by the LOMA show booth, the impression I got was that a funeral had just taken place (more on this later).

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