An exciting event is taking place in our industry on April 9, 2013. Hopefully you have been hearing about it: Real Time Day bring groups of enthusiastic volunteers together from across the United States and Canada for a series of multi-media presentations meant to encourage the industry to implement real-time interfaces for independent agents.

The objective of 2013 Real Time Day is to share how real-time capabilities impact agency principals, account managers, producers, carriers and consumers. Several young agents will be providing their perspective on the impacts and how it brings our industry into the current century, and will emphasize that the more that the industry improves the technology, the more likely it is that the industry will attract young people; vendors will share how the industry gains a competitive advantage throughout the independent agent channel with the standardized interfaces; carrier presentations will demonstrate how real-time technology is improving hit-rations, reducing the cost of processing policies, saving an incredible amount of time and keystrokes for personal and commercial risks, and making carriers more profitable; and agents will share how they are able to double their book of business without adding staff, and how they are finding time for more account rounding, and providing more professional and timely responses to their clients—all due to the use of real-time technology.

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