Crisis conditions and hard times often serve a positive purpose in bringing people and factions together in an effort to fight a common problem. When it comes to our current economic woes and possible solutions, however, it appears that insurers and agents are—if anything—headed in opposite directions.

IVANS Inc. recently surveyed carriers about social networking use and found that about half the respondents use LinkedIn and/or Facebook as a daily business tool for communication. This is happening even though a return on investment is difficult to measure for both, says IVANS. The survey was conducted electronically July 12-16, 2011, and the results represent responses from 120 property/casualty insurance carriers from across the United States.

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