Some insurers are starting to launch e-reputation insurance products for individuals. Indeed, in France, Swiss Life started to launch an insurance product last year targeting students about to start a professional career or any persons worrying about data and information regarding themselves on the Web. Very recently Axa France also launched a similar insurance product.

While it’s been a while since we have been speaking about how insurers can leverage social network data in claims or in underwriting, it seems some of them just apply the simple rule that recognizes these types of data as a new business opportunity. Yet with the importance of self-image and reputation of the public (not only the young ones), and the risk it presents them, I tend to think this is an interesting field to investigate.

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