What if there were a practical — and proven — way to reach more of the right households while wasting less media spend?
There is: Start with clean, identity-resolved data — then define audiences with multiple selection criteria. For one carrier, cleansing and resolving identities on 2.4M records cut about $1M in direct mail costs and generated nearly $5M in additional revenue — a clear sign cleaner data can help pay for itself.
It's all detailed in this Q3 2025 Insurance Personal Lines Trends and Perspectives report, written for marketing leaders at personal and multi-line insurers who want cleaner data and sharper segmentation.
Inside, you'll find actionable insights for sharper audience definition, smarter creative testing and more efficient budget allocation — so every campaign moves faster from planning to performance.
You'll take away a greater understanding of how to:
- Improve audience quality with identity resolution that removes duplicates and bad records
- Build credit-informed segments to prioritize likely shoppers and suppress low-yield groups
- Combine two or more traits — like credit-informed signals and life stage — to scale reach efficiently
Get the Q3 report to guide near-term campaigns and set up 2026 planning.