Sales and Marketing

Not every AI story is a success; what are companies like Liberty Mutual and Manulife doing right that others get wrong?

Effi Fuks-Leichtag, chief product officer at ERGO NEXT Insurance, writes about how entrepreneurs are turning to AI search tools for insurance guidance.

A wave of new AI-enabled frameworks for marketing mix modelling are becoming the new standard among forward looking marketing leaders, writes Karl Canty, partner at Artefact.

Audit your KPIs, align around outcomes and measure incrementality across the conversion stages.

2025 Women in Insurance Leadership honoree, Lindsey DiGangi is vice president of field operations and marketing for Pennsylvania Lumbermens Mutual Insurance Company.

2025 Women in Insurance Leadership NEXT honoree, Colleen Finn is Plymouth Rock Assurance chief marketing officer for homeowners insurance.

Kin, a direct-to-consumer insurance provider, has started a mortgage broker in Florida which also takes loan applications through a call center or online.

Understanding the factors that can lead to new product failure and learning the keys to successful outcomes.

Sales pitch suggestions on how to sell life insurance to younger people.