Customer experience

How she leverages American Express experience to transform life insurer.

By taking a collaborative and analytical approach to while using consumer insights to target, insurance companies can build an efficient path to growth.

The best way for insurers to maintain business continuity and thrive on the other side of current crisis is by getting smarter about people, processes and content.

The carriers that use data and customer feedback to improve their products, as opposed to developing an awesome onboarding process or pricing scheme, will delight consumers today and will be ready to take on the challenges of tomorrow.

Life insurers tend to have bigger teams for CX than P&C, Novarica also found.

The data types that firms perceive as adding the most value to the business include pre-fill data from third-party vendors, images from cameras and smartphones, PDFs of all sorts of data, and customer segmentation.

People buy insurance for peace of mind, and there are steps insurers can take to help further ease customers’ minds during this difficult time.