When budget time rolls around, how do you prove that your digital technology investments in the customer are paying off? One way is to demonstrate how, across individual business units, the alignment of data into a single view of that customer making it easier for your company to act on customer requests, and with deeper insights from that data, to extend that relationship to cross and upsell opportunities.
Join two industry experts who will share real-world examples of:
- How to build a single view of customer
- How to leverage customer data to understand purchases and communication preferences
- A platform that works with your existing infrastructure to deliver value within weeks