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As this booming market evolves, the value of innovation by insurtech startups is becoming clear. These companies drive change by meeting customer demands, as consumers increasingly demand insurance is delivered in a way that suits them – digital services that are quick and easy to use.

Plus news from Cambridge Mobile Telematics on Idaho approval.

Prakash Ranjan, the vice president of marketing technology, will focus on the company’s goals to improve digital transformation and increase tech talent.

Many insurers anticipate an accelerated economic recovery, which can lead to additional digital technology investments in 2022. However, the challenges companies both big and small are facing due to a volatile risk environment continue to be both hurdles and motivators towards technology adoption. One of the pieces to help overcome these hurdles is talent.

The pandemic rollercoaster continues to rattle the insurance industry as we ride into 2022. One of the bright spots for our industry was the acceleration of technological innovation. All the uncertainty and changing consumer habits are fueling substantial changes in how insurance is marketed and sold by independent agencies.

Automatic emergency braking systems can detect and prevent pedestrian crashes, but lighting plays a role in the odds no matter the crash avoidance systems in place, according to a study from the Insurance Institute for Highway Safety.

Technology investment is showing no signs of slowing down, M&A continues at a torrid pace and the composition of the independent channel is shifting with generational changes. One thing remains certain: the independent channel has a lot to look forward to in the coming year.

The Guardian Life Insurance Co. of America has acquired a minority stake in private credit firm HPS Investment Partners in the latest move by insurers to increase their footprint in the direct lending market.

Born out of the insurtech MDGo, Sensa focuses on transmitting only crucial accident data for claims.

As 2022 gets under way, insurers have opportunities to boost their visibility beyond simply increasing their marketing spending.