Mobility is a top-five priority for 42 percent of CIOs, and will generate significant sources of new revenue, according to 79 percent of CIOs in “The Accenture CIO Mobility Survey 2013.” To achieve that goal, most CIOs will invest 31-to-40 percent of discretionary budgets, compared with only 19 percent last year. Anecdotal data from the CIO interviews suggests many approach new IT projects with a “mobile first” thinking, Accenture said.

The insurance industry respondents cited location-based services (48 percent) as most important on their list of needs. Overall, 43 percent said improving field and customer service with instant data access, capture and processing; 36 percent said engaging customers via mobile devices; conducting transactions on mobile devices, 34 percent; and 29 percent said they plan to design, develop and/or distribute connected devices to support B2B applications.

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