PEARL RIVER, NY--ACORD, the global leader in standards for the insurance and financial services industries, is launching an advocacy campaign that features original print and web advertising that takes a humorous look at a world without standards.

The aim of the campaign is to widen and deepen the global standards group's significant footprint among insurers, reinsurers, distributors, and their business partners. ACORD's new ads challenge business leaders to look anew at the value of data standards.

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