Aetna's Web Sites Receive Awards for Content, Interactivity

HARTFORD, Conn., Dec. 11-- Aetna InteliHealth, Aetna's online consumer health information resource, and Aetna Navigator, the company's self-service website for members, have received 2003 eHealthcare Leadership Awards for Health/Healthcare Content and Interactive Site, respectively.

Aetna InteliHealth is the Platinum eHealthcare Leadership Award winner for Best Health/Healthcare Content in the Consumer General Health Site division. Aetna Navigator was awarded a Silver Award for Best Interactive Site in the HMO/PPO/Other Insurers category.  The awards were presented at the Leveraging Technology and The Internet for Performance and Profitability conference in Phoenix, AZ.

"Aetna InteliHealth and Aetna Navigator are part of Aetna's larger strategy to offer a full range of self-service and round-the-clock options for accessing information and doing business with us," said Mark Bertolini, head of Aetna's e.commerce initiatives.  "We are working hard to make it easy for our constituents to contact us at their convenience and are pleased that our websites were recognized with these awards."

Aetna's self-service initiative includes self-service websites and e-connectivity options where members, physicians, physician practice managers and other health care professionals can receive information and answers to many questions, and complete transactions that are central to doing business with Aetna.

In addition to Aetna's website awards, Aetna Voice Advantage(R) (AVA), Aetna's member and physician self-service telephone system recently was recognized by ScanSoft Inc., a supplier of speech and imaging solutions, as the winner of the 2003 Best Practices Competition.  AVA enables callers to use normal speech to hear personal claims and coverage information and perform self-service transactions around-the-clock without needing to speak to a customer service professional.

(Source: Aetna)

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