Aflac Drops Price on SmartApp

Aflac is reducing the cost of entry for its prospective agents, and at the same time making it easier for its more than 70,000 field agents to streamline applications to the insurance giant. The insurer reports that 60% to 70% of the apps submitted by its agents via straight-through processing (STP), or as Aflac calls it “jet issued.”

The company’s IT department regrouped on its SmartApp Next Generation (SNG) software (known as “The Brick” internally), which had been available only on company-issued laptops that were sold to agents for up to $3,000 each. A unique solution designed by the supplemental insurance giant’s IT group now allows Aflac field associates to run the SNG software on any Windows-based laptop for $500, a fraction of the cost of a pre-loaded laptop.   

A spokesperson for Aflac reports that by reducing the price of the software, all parties potentially benefit. Agents will get paid sooner, customers will receive instant notification of their policy issuance and Aflac will save money by not having to pay dedicated resources to process applications.

“In addition, agents who once had to carry around stacks of paper (sometimes in multiple languages) can now simply open their laptop screens and go over all the pertinent information with applicants,” said the spokesperson.

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