Professional insurance agents have what insurance customers are looking for, according to research results issued by the PIA Partnership. The PIA Partnership is a group of insurance companies that works collaboratively with PIA National to conduct research and develop tools and resources designed to benefit professional independent insurance agents. PIA is a national trade association that represents member insurance agents and employees who sell and service all kinds of insurance.

Their most recent collective efforts include an 18-month research effort that targeted insurance customers of all types from across the country, to find out more about what they are looking for and what they expect from personal lines insurance providers.

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