iPipeline, a provider of on-demand marketing, selling and processing technology for insurers, distributors and producers, announced American Equity Investment Life Insurance Co. has selected the Content Partner platform to aggregate and distribute annuity product information and forms to 1,200 distributors via the iPipeline distributor network.

 “Making our forms available on iPipeline’s platform is another way that American Equity can provide a high level of service,” said James Jones, SVP, Annuity New Business for American Equity. “Simplifying access to everything a producer needs to conduct business will accelerate the process for those selling American Equity annuities.”

Content Partner is designed to make accurate, compliant information available to distributors' websites and their producers who participate in iPipeline’s network.

“It’s hard to believe that independent agents still find themselves jumping from website-to-website in search of up-to-date information needed to conduct business. Multiple stops mean multiple passwords and delays in the sales cycle,” said Paul Melchiorre, president, iPipeline. “In the end, producers often do not find what they need, use inaccurate information, and business is delayed or even loss.”

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