Facebook users on the AXA Achievement Facebook page will find details on the annual college scholarship program, and links to information posted on AXA’s and others’ websites.
AXA says its social media campaign began in 2010, with the launch of “The Source @ AXA Equitable,” a multimedia newsroom that complements the company's traditional press room and expands the company’s reach to bloggers and traditional media. The site serves as home to the company's growing library of videos that explore the financial planning attitudes and behaviors of people worldwide, says AXA.
The company's social media presence includes a corporate presence on Facebook, Twitter and YouTube, as well as a Twitter account for AXA Equitable's 800-pound gorilla, notes the company.