AXA Equitable Launches “Achievement” Facebook Page

AXA Equitable Life Insurance Co. has launched a Facebook page for AXA Achievement, the company's philanthropic program that provides college scholarships to students nationwide.

Facebook users on the AXA Achievement Facebook page will find details on the annual college scholarship program, and links to information posted on AXA’s and others’ websites.

AXA says its social media campaign began in 2010, with the launch of “The Source @ AXA Equitable,” a multimedia newsroom that complements the company's traditional press room and expands the company’s reach to bloggers and traditional media. The site serves as home to the company's growing library of videos that explore the financial planning attitudes and behaviors of people worldwide, says AXA.

The company's social media presence includes a corporate presence on Facebook, Twitter and YouTube, as well as a Twitter account for AXA Equitable's 800-pound gorilla, notes the company.

For reprint and licensing requests for this article, click here.
Customer experience Policy adminstration Digital distribution
MORE FROM DIGITAL INSURANCE