New York - Empire BlueCross BlueShield launched its Empire Prism suite of health plans, the New York company reports.

The new plans are designed to be more affordable for employers who want to offer their employees a comprehensive health plan without a high premium price. Empire will make this premium plan available beginning Jan. 1, 2008, pending New York Department of Insurance approval.

According to a 2005 report from the Association of Health Insurance Plans, small group policies in New York are among the most expensive in the , and more than half of the employed uninsured work for firms with fewer than 25 employees.

More than two-thirds of New York ’s employed uninsured adults earn less than $70,000.  Our Prism plans were designed with these individuals and companies in mind,” said Mark Wagar, president and CEO of Empire BlueCross BlueShield.

Allow employers the flexibility to choose not to offer high deductibles or coinsurance and preventive services are covered at 100%.  Additionally, no referrals are required for patients to seek services from network providers.

Source: Blue Cross Blue Shield

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