In an effort to streamline participation in Covered California, the state-sponsored public health insurance exchange, Blue Shield of California will use the Go-To-Exchange platform from HealthPlan Services (HPS), a technology, sales, retention and administrative services provider for the insurance and managed care markets.

"The HPS solution enables us to implement a high quality customer-focused solution for processing exchange enrollment and billing, while providing us the flexibility to meet the demands of an evolving exchange population of new members,” said Lou Lombardo, VP, markets performance for Blue Shield of California. “Working with HPS also allows us to bring the most affordable service solution to our customers enrolling through the new California state exchange."

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