Alpharetta, Ga. — ChoicePoint Asset Co. LLC, Alpharetta, Ga., is acquiring Optimal Decisions Group (ODG), an Australia-based firm that develops and deploys advanced analytics and software to the insurance industry. According to ChoicePoint, the purchase of ODG will create additional value for clients by integrating ODG's pricing optimization into ChoicePoint's Data Services transactional products.

“The acquisition of ODG into the ChoicePoint portfolio reaffirms our strategy to expand and deliver highly advanced analytics through predictive modeling, software and consulting services to the property/casualty insurance market,” says Liz Draper, ChoicePoint GM, insurance analytics. “Integrating ODG's capabilities into our existing insurance analytic solutions will help us deliver the products ChoicePoint's clients are seeking.”

ODG provides optimized pricing for auto and home insurance, helping carriers better reach their financial objectives for both profit and growth, through innovations in predictive modeling, multi-year simulation and optimization.

“Our focus at ODG is to provide carriers with innovative pricing solutions to drive profitable performance,” says Peter Orlay, ODG director. “We share ChoicePoint's enthusiasm for analytics, and we look forward to applying our resources and technology to add to the great value that they offer the industry today.”

Source: ChoicePoint Asset Company LLC

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