Colorado Bankers Life (CBLife) has selected iPipeline's iGO to help sell its Timber Ridge Series term life product.

CBLIfe is the first customer of iPipeline's JumpStart program for quicker deployment of iGO. The speed to market was crucial for CBLife's plan to help its distributors reach younger customers, the company said.

“JumpStart was the right program for CBLife because it delivers rapid deployment of e-delivery product capabilities without sacrificing a robust user interface,” said David Burghard, President of CBLife. “We kept it ‘in the box’ with regard to bells and whistles, allowing us to rapidly move through deployment. The iPipeline team took our product guides and forms and built a solution to meet our distribution partners’ needs."

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