Columbia, S.C. - Colonial Life & Accident Insurance Co. announced a partnership with ESPN that involves the sole sponsorship for the "one-on-one" match-up analysis to run during ABC's college basketball game of the week each Saturday for the remainder of the regular NCAA season.
From January 26 through mid-March, Colonial Life will sponsor the in-game "One-on-One" feature, a match-up analysis of player and team statistics that gives viewers insight into which opponent has the edge. The campaign uses the in-game "one-on-one" feature along with advertising on ESPN, ESPN2 and ABC network television to reinforce the company's recent rebranding efforts.
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