Insurance Networking News asked David Pedersen, senior vice president at Insurity, Hartford, Conn., to explain how a data integration project can evolve from an enterprisewide objective to a successful way of life.INN: Do most insurance companies have a data strategy, and why is it important?

PEDERSEN: Most insurance companies do have data strategies. The understandable problem is that those strategies tend to focus first on tactical deliverables such as metrics, measurements and management reports. To be most effective, the data strategy should derive from a clear vision of organizational objectives. The IT infrastructure should be capable of employing data as automated business intelligence. The application of that data should be at the level of operations and business processing. When the data strategy is executed in that way, every tactical deliverable has a discernible organizational value.

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