It seems that innovation is much talked about now. An Olympus Corp.- sponsored survey tracked the perspectives of 304 Fortune 1000 corporation executives on enterprise innovation. The vast majority of executives said enterprise innovation is extremely or very important for driving business growth, profitability, attracting and keeping talent, and brand prestige, in that order.

Executives in the October 2010 survey reported IT as being the most innovative function within executives' own companies during the past 10 years, and by far the most likely focal point for investment and continued innovation over the next two years.

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