(Bloomberg) -- When cars drive themselves, passengers may not care if they ride in a Chevy or a Ford.

After a century of building automotive brands based on how they drive, carmakers face an existential threat in the coming age of autonomy. If a customer no longer pilots a vehicle, the marque of its maker may become irrelevant. After all, most people don’t reserve a flight because it’s on a Boeing or an Airbus, so automakers are trying to turn today’s cars into a connected extension of the home or office to keep their names vital.

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