Encharter Unveils Unique Direct-to-Consumer Pitch

Encharter Insurance, Amherst, Mass., has launched a marketing approach that enables clients to quote, bind and issue their own Massachusetts or Connecticut auto policies with Plymouth Rock Assurance Corp. (PRAC) on the Encharter web site.

PRAC provides auto insurance in Massachusetts and Connecticut. Encharter Insurance has partnered with the insurer in the past, including the Encharter Insurance scholarship in collaboration with PRAC's anti-distracted driving campaign.

“Plymouth Rock Assurance is committed to being a leader in Internet and technology marketing for the independent insurance agent. Through our online marketing system, we give customers the ability to quote, bind and issue their own policy in seconds and we give the customer the ability to be serviced by a local agent near where they live and work. This is a true win – win for the customer, for the local agent, and for Plymouth Rock Assurance.” said Keith Jensen, CMO at PRAC.