Experience with the health insurance exchanges in Massachusetts and Utah suggest these reform mechanisms will retain a strong need for brokers to provide buyers with market education and guidance.

The Massachusetts and Utah exchanges are widely viewed as precursors of the PPACA-mandated state health exchanges slated to launch in 2014. But brokers and others are not the only ones eyeing these two states closely. A study by Georgetown University researchers found evidence the exchanges are successfully harnessing free-market principles to help present coverage options and boost availability, though results have been uneven.  

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