Experian Data Quality, a part of Experian Marketing Services and provider of contact data management software and services, has released e-mail validation software designed to enable businesses to maximize return on investment and communication efforts through the e-mail channel. The tool aims to offer faster validation speed, simplified response codes and improved match rates.
Experian says its studies have shown that 36 percent of U.S. companies operate across five or more communication channels, adding that "email is a part of any omni-channel strategy."
QAS Email is designed to allow its users to validate business and consumer e-mail addresses at the point of entry, allowing Experian Data Quality clients to collect a greater number of valid e-mails.
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