Late last year Farmers Insurance announced a partnership with Zynga, the maker of FarmVille, the popular game on Facebook with more than 60 million monthly players. Now, after a successful integration with FarmVille, Farmers Insurance is working again with the social games company on a multi-game integration with CityVille, Cafe World and Mafia Wars that will take place over the next four months.

In October 2010 Farmers launched an in-game promotion with FarmVille, offering players "wither protection" by placing the Farmers Airship on their farm. A promotion offering visitors to Farmers' Facebook page a chance to enter for a ride on the Farmers Airship for "liking" Farmers accompanied the partnership.

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