Enterprise leaders in big data programs are beginning to differentiate themselves from competitors and slow adopters by matching advanced analytic plans with a blend of specialists and business demands, according to a presentation Thursday led by research firm Aberdeen Group.
The presentation, entitled “Uncovering Customer Insight in Big Data,” featured Aberdeen enterprise data management Research Analyst Nathaniel Rowe, with a few examples from Tom Starek, marketing intelligence services director at security systems vendor Diebold Inc., and Phani Nagarjuna, founder and CEO of customer analytics provider Nuevora.
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