Novato, Calif. - Randy Farless has been named senior vice president, sales and marketing, at Fireman's Fund Insurance Co. In this role, Farless is responsible for the Fireman's Fund marketing and sales strategy, and leads the distribution management team that includes field executive and business development efforts across the United States, and processes, tools and technology that support the sales organization. Farless joined Fireman's Fund in 2006 as vice president, marketing for the company's commercial business. Previously, he worked for three years as vice president, agency distribution for the Springfield, Ill.-based Horace Mann Insurance Co. Earlier, he served at Safeco Insurance Co., Seattle, Wash. for 20 years, most recently as vice president of property/casualty marketing. During his Safeco tenure, he also held several leadership positions in distribution. Source: Fireman's Fund Insurance Co.

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