Conshohocken, PA- eMoney Advisor, a leading provider of wealth planning solutions, today announced that First Commonwealth Financial Corporation has selected eMoney's AdvisorPlatform as the basis for its wealth management and planning services offered through First Commonwealth Financial Advisors, First Commonwealth Trust Company and First Commonwealth Insurance Agency.  The eMoney system will be used by advisors throughout these affiliates to provide more comprehensive services to their clients.
"Banks are beginning to recognize the amount of value and revenue opportunities that are tied to wealth management services," said Rick Applegate, President of First Commonwealth Financial Advisors and well known financial commentator.  "First Commonwealth's implementation of eMoney's system is significant in that it allows us to provide a significant point of difference in the market that is valuable to both the advisor and the client."
eMoney's AdvisorPlatform provides financial advisors with a Web-based wealth-planning tool that offers an aggregated, comprehensive view of a client's financial portfolio, as well as features and functions that enable more complete planning and better servicing of a client's needs. With the AdvisorPlatform, advisors can proactively manage their client relationships by identifying strengths and weaknesses in asset allocation, keeping accounts up-to-date, and monitoring significant changes in their clients' portfolios.  As a result, those advisors using the eMoney system are realizing increased revenues, greater assets under management and increased fees. 

In addition, the AdvisorPlatform includes a robust Client Financial Home Page, which allows clients to monitor their financial status with daily balance updates from anywhere at anytime - a tremendous value add for busy affluent and high-net-worth individuals.  Advisors and clients also have access to an online "Vault" for storing all their legal, investment and insurance documents, such as wills, deeds and policies.  Access to the Vault is available 24/7 through any Internet connection and offers a tremendous opportunity to have an organized approach to financial planning and wealth management.
"Our ability to help First Commonwealth highlight the depth and breadth of its products and services to build stronger and deeper client relationships and increase revenues is significant," said Edmond Walters, CEO of eMoney Advisor.  "Offering financial guidance across a multitude of services is a prime opportunity for banks and we look forward to helping First Commonwealth take full advantage of it."




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