(St. Louis, MO-December 11, 2003) Genelco Software Solutions, a division of Liberty Insurance Services Corporation and a developer of software applications for the life and health insurance industry, has joined IBM's ISV Advantage Initiative, a program designed to provide independent software vendors (ISVs) with technical and marketing support to help meet the specific needs of small and medium business (SMB) customers.

Genelco's solutions include a life, health and annuity processing administration system, Genelco Life+ , that is integrated seamlessly to a highly effective and secure communication data access portal, Genelco LifeView.  The portal provides anytime, anywhere access to policy information for policyholders and insurance agents and allows for secure transactions.  Genelco Life+ coupled with Genelco LifeView enhance customer service levels, increase productivity volumes and provide robust and flexible processing of data at a low cost of ownership for the SMB-sized insurance providers.

Enabling Genelco LifeView on IBM's WebSphere Internet infrastructure software will help Genelco Software Solutions expand into the SMB market faster and more effectively than is possible with proprietary platforms.

"We are very glad to be a part of the IBM ISV Advantage Initiative," said Mike Molinar, vice-president of the Genelco Software Solutions division. "IBM's support will strengthen our capability to reach and provide SMB clients with business solutions that help them attain their business objectives and remain competitive within their market niches.  IBM brings a wealth of marketing expertise and works hard to clearly understand SMB's needs.  This is a winning relationship for IBM, for us, but most importantly for our prospective clients."

The IBM WebSphere family includes products that are designed and priced specifically for small and medium businesses -- easy to install and manage, scalable to grow with a business, rich in functionality, and based on open standards to allow integration with existing software and hardware platforms.

Genelco Software Solutions will also work closely with IBM to expand its visibility in target vertical industries through various co-marketing and sales activities.

(Source: Genelco Software Solutions)

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