Gerber Life Insurance Co., an affiliate of Gerber Product Co., will use quoting, content distribution and iGO e-App products from iPipeline, creator of on-demand software that supports marketing, selling and processing solutions for insurance carriers, distributors and producers.

iPipeline claims the products will support point-of-sale activities for Gerber’s life products. “Automating and streamlining how agents interact with potential buyers at the point of sale was a key factor driving the selection of iPipeline,” Bill Butler, president of iPipeline, said.

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