Grange Insurance expands digital footprint with new mobile app

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Grange Insurance has announced the release of its new smartphone app, Grange Mobile, designed to further expand the company’s digital footprint and better serve its customers.

The application is a mobile extension of Grange’s self-service online customer portal, according to the carrier. It is available for both Android and iPhone devices, enabling policyholders to view their insurance card, make payments and contact local agents.

“It’s all about giving customers the best experience possible, whether they’re on their computer at home or on their smartphone while they’re in line at the grocery store,” said Linda Roubinek, Grange Insurance’s chief customer interactions officer, in a statement. “Having great coverage and 24-hour access to Grange makes it easier for customers to protect the things that mean the most to them.”

Also see: Linda Roubinek focuses on customer experience for Grange

Grange’s mobile app is the latest technology investment made by Roubinek and her team of 500 employees this year. In January, the Ohio-based insurer became the third carrier to partner with Amazon on its Echo virtual assistant device. Companies such as Farmers, Allstate and Liberty Mutual have followed suit since. Grange has also invested heavily in its website, consumer portals and core systems to smooth out internal processes, Roubinek told Digital Insurance last month. The company is in the middle of a claims revamp expected to be completed in 2018.

“We are a fourth of the way through on tech,” she said. “We didn’t have the burning platform problems other insurers have had. So we were able to invest in technology right away.”

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Mobile technology Mobile payments Customer experience Agents Virtual assistants Claims Core systems Grange Insurance Amazon