Highmark Blue Cross Blue Shield opened Pennsylvania's first health insurance retail store, Highmark Direct, at a grand opening Saturday in North Hills, just minutes from downtown Pittsburgh.

During the grand opening, individuals, families and small business owners met with Highmark representatives for a free assessment of their current health insurance and to get answers to their health insurance questions. Current Highmark members also attended the grand opening to learn about some of the benefits available to them, such as free visits with a nutritionist and discounts to health clubs.

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