Russell Findlay has been appointed head of marketing for Hiscox USA, the international specialist insurer. Findlay has more than 20 years of marketing experience, including consumer goods, major league sports and the restaurant industries. He will be based in the insurer’s New York office.
"We are excited to have Russ join Hiscox as we continue to develop and promote the Hiscox brand to our broker partners and small business customers across the U.S.," said Ben Walter, CEO of Hiscox USA. "The innovative and successful marketing programs and teams Russ led at Pepsico, Unilever and Major League Soccer give him the ideal skills and background to raise the Hiscox brand profile in the U.S. to the next level."
Hiscox offers professional liability, property and specialty insurance to U.S. businesses through U.S.-based brokers and sells errors and omissions, and commercial general liability insurance directly online and through call centers to a range of industries, including IT, consulting, marketing, photography, real estate, and beauty and health.
"Hiscox is a growing business in a great position to cement the brand as a leading insurer in the U.S. market in the next few years," Findlay said. "I'm excited about the opportunity to expand the brand in the U.S. market, backed by the power of an established multi-billion dollar international business."
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