(Bloomberg) -- Retail companies often blame the weather for sluggish sales, whether it’s a heat wave or a cold front. IBM and the Weather Co. are trying to change that.
International Business Machines Corp. announced that it’s joining with Weather Co. to build tools that help companies in the retail, insurance and utilities industries anticipate and prepare for bad weather.IBM, based in Armonk, New York, said Tuesday in a statement that it will also gain the right to resell data collected from a swath of Web-connected devices.
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