Haven Life, an insurtech startup backed by MassMutual, has rolled out a one-touch emergency services mobile app for customers.

The new tool, LifeLink, is powered by four-year technology startup RapidSOS; leveraging cloud communications and data analytics to connect users with emergency dispatchers. Along with its one-touch 911 dialing feature, policyholders can also text or call for help on behalf of family members while viewing their exact location, according to the company.

LifeLink is free for one year for of iOS and Android users. Account holders will be required to pay up to five dollars a month for individual or family plans after, Haven Life says.

"Since launching, we've sought out ways to make life less hard outside of just financial protection,” said Yaron Ben-Zvi, CEO and co-founder of Haven Life, in a statement. “LifeLink is a transformative app that protects us, our partners, our children, our parents - anyone we love - no matter where we are."

The debut of its smartphone app follows Haven Life’s launch of a Facebook chatbot last week, designed to educate consumers on the real costs of life insurance. After a few questions, the startup’s AI chatbot will automatically calculate life insurance needs of a customer and generate a monthly rate for Haven Term coverage.

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