In September, Lamar Odom, Los Angeles Lakers forward and star of the reality show “Khloé and Lamar,” will serve as the national spokesperson for Life Insurance Awareness Month.

The nonprofit LIFE Foundation, which secured Odom's participation, coordinates the industry-wide campaign in response to concern about the growing number of Americans who lack life insurance protection—30% of U.S. households, says LIMRA.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access